Final Opportunity: Select WBU Private Label Items
The Wild Birds Unlimited Product Group recently completed a review of its private label assortment and made the decision to streamline select items within the portfolio. As part of this initiative, the products listed below will be phased out and discontinued.
While this decision was made at the Product Group level as part of a broader assortment strategy, we want to ensure stores have the support needed to navigate this transition smoothly.
We are offering one final production run of these items before they reach end-of-life. This is your last opportunity to:
- Stock up on proven sellers
- Maintain continuity for existing customers
- Transition to replacement products at your preferred pace
View the full list below.
| EcoTough | |
| WBUR450S | EcoTough Observatory Hopper Feeder* |
| WBURFTGF | EcoTough Ground Fly Thru Feeder |
| WBUR270E | EcoTough Taupe Eastern Bluebird House |
| WBUR260H | EcoTough Taupe Wren House |
| WBUR270W-GC | EcoTough Green Roof Western Bluebird House |
| WBUR260B | EcoTough Taupe Bewick Wren House |
| WBUR270W | EcoTough Taupe Western Bluebird House |
| FeatherWeight | |
| FWBBH | FeatherWeight Bluebird House |
| Mini Trio | |
| WBUOMT2 | 2 Cup Mini Trio Oriole Feeder |
| WBUHMTWF | Mini Trio Hummingbird Window Feeder |
| WBUOMT1 | 1 Cup Mini Trio Oriole Feeder |
| WBUBBMT1 | 1 Cup Mini Trio Bluebird Feeder |
| WBUHMT1 | 1 Cup Mini Trio Hummingbird Feeder |
| WBUBBMTWF | Mini Trio Bluebird Window Feeder |
| WBUBBMT2 | 2 Cup Mini Trio Bluebird Feeder |
| WBUOMTWF | Mini Trio Oriole Window Feeder |
| WBUHMT2 | 2 Cup Mini Hummingbird Feeder |
| Modern Rustic | |
| WBUMRDS | Modern Rustic Double Suet Feeder |
| WBUMR270W | Modern Rustic Western Bluebird House |
| Retro Vintage | |
| WBURVTP | Retro Vintage Tail Prop Feeder |
| WBURVHF | Retro Vintage Hopper Feeder |
| WBURVCF | Retro Vintage Cylinder Feeder |
| WBURVHRT | Retro Vintage Hanging Fly Thru Feeder |
| WBURVBH | Retro Vintage Wren House |
| Bluebird | |
| WBUBB2 | Double Cup Bluebird Feeder |
*Discontinued at the end of 2026
Frequently Asked Questions
Why are these items being discontinued?
This is part of a broader effort by WBU Product Group to streamline the private label assortment and focus on key core items.
How long will inventory be available?
These items are being produced for a final run now. Availability will be while supplies last following this final production.
Can I continue to reorder after this buy?
No—once final inventory is depleted, these items will no longer be available.
Will replacement parts continue to be available?
Yes—for approximately one year, based on Product Group’s recommended stocking levels.
What happens after replacement parts run out?
At that point, stores will need to transition customers to current products within the assortment.
Will there be suggested replacement SKUs?
Yes—we can support you with recommended replacement products upon request.
Should I stock more than the recommended replacement parts quantities?
We suggest aligning with Product Group guidance to balance service levels and minimize excess inventory risk.